The importance of acoustics in hospitality

As acoustics continue to gain recognition for their importance in shaping exceptional hospitality experiences, we speak with Elliot Walker, business development manager at Autex Acoustics® UK. With a background in hospitality design and furnishings, Elliot shares his insights on the growing importance of sound in creating spaces that are both beautifully designed and acoustically balanced.

 

 

1. What are the most common acoustic challenges hospitality clients face, and how do they typically prioritise solutions?

 

In the hospitality industry, creating an inviting and comfortable environment is a cornerstone of the guest experience. From the moment guests arrive to the time they leave, every aspect of their experience should encourage them to return. While service, food, and furniture are all important aspects, the atmosphere is often what makes the most lasting impression—and acoustics play a key role in shaping that atmosphere.

 

One of the most significant challenges is managing noise levels. A space that is too loud can make conversation difficult, creating discomfort and negatively impacting the guest experience. Hospitality clients increasingly recognise that poor acoustics can undermine the quality of their service and ultimately affect customer satisfaction. Prioritising solutions that balance functionality with aesthetic appeal is essential for ensuring a space that feels both lively and comfortable.

 

 

2. Which acoustic product features or innovations do hospitality clients value most, and why?

 

Hospitality clients value products that strike a balance between performance and design, ensuring that acoustic solutions not only improve sound quality but also enhance the overall aesthetic of the space. Key features that are highly sought after include:

• Design flexibility: Clients appreciate bespoke options that allow them to create customised solutions that align with their unique vision. Offering the ability to tailor colours, textures, and finishes to match the restaurant’s theme is a large advantage.
• Ease of maintenance: In hospitality settings, practicality is crucial. Products that are stain-resistant, easy to clean, and capable of withstanding spills are essential for ensuring durability in high-traffic environments.
• Quick turnaround times: The fast-paced nature of hospitality projects means clients often have tight deadlines, with lead times typically ranging from 6 – 8 weeks. Autex Acoustics’ ability to deliver high-quality solutions quickly and efficiently resonates strongly with clients.

3. How do you see sustainability and circular design influencing purchasing decisions in the hospitality industry?

 

Sustainability has become a core focus in hospitality design, with businesses increasingly seeking solutions that align with their environmental goals. Autex Acoustics is well-positioned to meet these needs, thanks to our commitment to circular design and carbon neutrality.

 

Our products, made with RePET materials and innovative systems like Spinfix™, not only reduce environmental impact but also offer practical benefits like easy installation and removal, minimising waste during renovations. Features such as closed-cell fibre technology, fire ratings, moisture resistance, and odour resistance further enhance the longevity and durability of our solutions.

 

With restaurants prioritising waste reduction and sustainability, Autex Acoustics’ products reflect their values, helping clients achieve both functional and environmental goals while delivering long-term value.

 

 

4. What trends or demands are emerging in hospitality acoustics, and how are we staying ahead of the curve?

 

Acoustics in hospitality have historically been overlooked, with many spaces relying on soft furnishings for sound absorption. However, there is a growing recognition of the importance of dedicated acoustic solutions in creating high-quality environments.

 

Autex Acoustics’ is currently leading the conversation by educating clients on the dual benefits of acoustic products—improving sound quality while enhancing aesthetics. With a broad range of designs, finishes, and bespoke capabilities, Autex Acoustics solutions blend functionality and visual appeal, focusing on transforming spaces into environments that are both inviting and acoustically optimised. This approach is setting new standards and staying ahead of emerging trends in hospitality design.

5. What factors or selling points resonate most when discussing acoustic products with hospitality clients?

 

When exploring acoustic solutions with hospitality clients, the following factors tend to resonate most:

• Atmosphere creation: Helping clients understand how acoustics contribute to guest comfort and overall ambience.
• Aesthetic versatility: Highlighting our design-led approach and bespoke capabilities to complement the interior design.
• Sustainability: Emphasising our environmentally friendly practices and circular design principles.
• Durability and maintenance: Demonstrating how our products are built to withstand the demands of hospitality environments, with features like stain resistance and easy cleaning.
• Efficiency: Stressing our ability to meet tight lead times and adapt to fast-moving project timelines.